A ground up brand identity for Balearo Mundo, an outdoor adventure brand: mark, palette, typography, patterns, and materiality, applied across merchandise, app UI, and web.
The Balearo mark distills a mountain line into a single continuous gesture, built to emboss into leather, stitch onto a cap, and hold up at app icon size. The palette stays mineral and muted, letting materials carry the warmth. I also shot all the photography for the brand.
The system proves itself in application: woven labels, embossed patches, hardware, a mobile app UI, and a web presence, all pulling from one compact identity kit.
